World sleeps, at different rates: Sleep deprivation trends (2025)

Snoring is the vibration of respiratory structures and the resulting sound due to obstructed air movement during breathing while sleeping. — Image by Michael Nutt — CC BY-SA 2.0

The U.S. tops the list as the most sleep aid-dependent country, with medication sales projected to exceed $2 billion in 2025. The same survey finds that Switzerland holds the second spot in sleep aid dependency, with one of the highest sleep aid market annual growth rates, reaching 8 percent. Dependency fuels addiction.

This sleep-centric research comes from a survey commissioned by the company Onebed, and it analyses the countries where people are most dependent on sleep aids, evaluating key metrics such as projected sleep aid sales for 2025, search volumes for sleep aid-related terms, sleep disorder prevalence and market annual growth rate.

Data was sourced from Google Keyword Planner, market and health reports on industry growth projections and sleep disorder prevalence. Each country was assigned a composite score based on these factors, with higher scores indicating a greater reliance on sleep aids.

This reveals the top ten to be:

1. U.S.
2. Switzerland
3. Australia
4. United Kingdom
5. New Zealand
6. Canada
7. Poland
8. Germany
9. Spain
10. Austria

The U.S. dominates the sleep aid market among all the countries analysed. Additionally, the U.S. records the highest sleep disorder prevalence, at 5.9 percent. Switzerland holds the second spot in sleep aid dependency, scoring 76 on the composite index. Switzerland’s sleep aid market has one of the highest annual growth rates among all the countries studied, reaching 8 percent.

Australia stands as the third-largest consumer of sleep aids, achieving a composite score of 73. Similar to the U.S., the country has the highest sleep disorder prevalence, with 5.9 percent of its population affected. The UK ranks fourth among countries where bedtime routines often include sleep aids, with a composite score of 63. The UK is also projected to experience one of the highest sleep aid market annual growth rates in 2025, at 6 percent.

New Zealand ranks fifth among countries where many rely on sleep aids to get through the night, achieving a composite score of 59. The country has the second-highest sleep disorder prevalence, at 5.4 percent. Canadian people are the sixth-largest consumers of sleep aids, with the country achieving a composite score of 58. Canada sees about 2,100 monthly searches on sleep aids and related topics per 100k people.

Poland secures the seventh spot in sleep aid dependency, with a composite score of 54. The country’s sleep aid market is projected to grow at a rate of more than 8 percent in 2025. Germany is the eighth among countries where sleep aids are the key to a full night’s rest. With expected sales of $411 million in 2025, it claims the highest revenue in the sleep aid market.

Spain ranks ninth among countries where sleep aids are widely used, with the market projected to grow by 5 percent annually. It shares a similar prevalence rate with Germany, with 5.2 percent of its citizens facing sleep disorders. Austria concludes the list of countries where sleep aids are widely used, achieving a composite score of 53. Similar to Germany, the country’s sleep aid market is expected to grow at an annual rate of 3 percent.